Seedling’s Grow app empowers children to grow a plant by themselves. The interactive iOS platform walks them through each step of the germination process, from planting seeds to sprouting leaves. Once their plant has grown, they can create and share time-lapse videos with family and friends. The app also provides gardening tips and facts to educate and inspire kids.
We believe in empowering kids to experience the power of play. There are two sides of our creation process: What do kids see value in making and gets them excited about the experience he or she is about to have? At the same time, what is really good, nourishing content that we can deliver in the experience? This is where we work hard to create vegetables that tastes like ice cream. Parents obviously want great content for their kids. They are putting a lot of time and effort into raising these amazing human beings. We celebrate and support the parenting journey in a big way at Seedling. At the same time, we also want kids to be super excited about what they’re doing and celebrating their own story, not our story.
We deeply believe in respecting kids’ process. Generosity of time and opportunity allow creativity to flourish in really interesting ways. When kids are deep in the process, they are solving problems, resolving feelings and creating new journeys. We like to think about everything Seedling makes as a form of free play. We believe the strongest engagement happens when a child is making the choice to participate and choose their level of engagement. Each kid is different so we get excited when we capture their interest and they think ‘Oh my god! I want to go really deep into this!’. Quality creative time isn’t about keeping their time filled or a pressurized event to produce an end result. It’s about giving kids creative quality time that they have for themselves.
We have seven rules of play at Seedling that are based on Boston College Professor Dr.Peter Gray, who is an advocate of play and how it influences building character in children.
